Top 5 Digital Marketing Strategies to Grow your Website Traffic in 2021
Digital Marketing: The COVID-19 pandemic has opened opportunities for brands to be more active on search engines, and most brands who are emphasizing digital growth are focussing on increasing website traffic.
Below are Top 5 Digital Marketing Strategies to Grow your Website Traffic in 2021.
1. SEO-Optimized Content-
The focus, emphasis, and importance on quality content are being valued by search engines and readers alike. Therefore, for brands; it is essential that proper attention and care are being given to the content creation process. Original, long-format articles, which are SEO optimized are one of the top three ranking factors according to Google. Content is a great traffic magnet.
2. On-Page SEO-
Many brands tend to ignore On-Page SEO and prioritize other aspects of Off-Page SEO. In other words, brands tend to neglect Google’s On-Page guidelines like mobile optimization, loading speed, and secure HTTPS hosting. Google penalizes websites and reduces their organic visibility, ranking, and exposure in a major way. Brands need to concentrate on On-Page SEO.
3. Blogger Outreach-
With Google emphasizing that Link Building should be niche-oriented, brands and agencies are ditching Guest Posting for Blogger Outreach. By connecting with leading bloggers in their industry niche, brands are looking to attract target audiences to their website. The relationship is long-term and is based not just on backlinks, but quality traffic as well.
4. Social Media Performance-
It is true that an aggressive social media strategy has a great impact on website traffic. Redirecting traffic from social media pages to a brand website also shows credibility in a major way. This is why brands need to concentrate on improving their social media content, use engagement strategies, and encourage people to visit the website.
5. Review Site Postings-
Many SEOs tend to forget that like social media platforms, sites like Quora, Reddit, and Medium are also great to drive website traffic. One particular advantage of such platforms is that you are only going to get targeted traffic from them. Brands should look to populate content on such platforms, which are typical of a high-quality. This will help in traffic generation.